Services
Public Relations is about building and managing reputation.
We can do this for you or your business through a range of activities – from prompt responses to media enquiries, complex relationship management with key journalists, creating or nurturing a positive social media presence and even, if unfortunately required, helping you with disaster recovery procedures.
How we can help
We are experienced in all areas and can, with the support of highly accomplished partners – such as photographers, designers, printers and film makers – manage the whole process.
Below are some of the services we can provide for you.
Planning PR campaigns
Good strategic planning is essential for a successful PR campaign. To do this our team will conduct a short analysis to establish your current PR activity, understand your goals and objectives, develop key messages, identify your target audiences and agree the level of resources which should be allocated. From here, we will select the best tactics for you to achieve your desired outcomes. This may be through media relations, or it could involve community initiatives, event management, using social media, media training, crisis management, internal relations, sponsorship packages or targeted advertising, viral marketing, design and print, photography, film production – or a combination of some or all of these.
Once we’ve agreed the best way to get your message across; you can rely on us to deliver it with creativity, flair and efficiency.
Planning PR campaigns
Good strategic planning is essential for a successful PR campaign. To do this our team will conduct a short analysis to establish your current PR activity, understand your goals and objectives, develop key messages, identify your target audiences and agree the level of resources which should be allocated. From here, we will select the best tactics for you to achieve your desired outcomes. This may be through media relations, or it could involve community initiatives, event management, using social media, media training, crisis management, internal relations, sponsorship packages or targeted advertising, viral marketing, design and print, photography, film production – or a combination of some or all of these.
Once we’ve agreed the best way to get your message across; you can rely on us to deliver it with creativity, flair and efficiency.
Media relations
We have an excellent record of getting clients’ stories published or broadcast because our team understands what makes news and how journalists work. Well written copy always delivered to the right contacts on time, ensures the placement of clients’ stories with the appropriate media.
A great picture can really sell a story and make the difference between it being used or not. We can bring creative ideas to the table to help get that fantastic press shot that will excite journalists and generate engagement on your social media platforms.
Social Media management
The drive in digital technology means news is instantaneous and that reputation can be built and destroyed in one click, swipe or post.
We take that stress away, by monitoring and managing social media platforms, including twitter, facebook, LinkedIn and Instagram. By posting factual but creative content we engage audiences, which in turn boosts following, profile visits, website visits, brand awareness and sales.
Managing criticism / trolls is key to this success and by providing prompt responses in collaboration with you, we maintain your hard earn reputation.
Community relations
Organisations gain competitive advantage if they have the good will of the community. A strong local support infrastructure helps to consolidate a positive image. Keeping people informed of projects in their area and getting the community involved in social and regeneration initiatives is integral and we have been involved in facilitating such activities, fostering good relationships with the public and generating positive media interest as a result.
Internal communications
Keeping employees informed about your corporate issues and listening to their views, is just as important as communicating with external audiences. Staff who understand and feel close to their organisation’s aims and objectives will be more efficient and productive. A business can only achieve its best when everyone is focused, understands the ambitions of the company and has a clear sense of where they fit in.
Internal communications
Keeping employees informed about your corporate issues and listening to their views, is just as important as communicating with external audiences. Staff who understand and feel close to their organisation’s aims and objectives will be more efficient and productive. A business can only achieve its best when everyone is focused, understands the ambitions of the company and has a clear sense of where they fit in.
Media training
Being able to perform well in front of a microphone or camera is critical to any PR initiative. Persuasion PR can provide thorough, yet enjoyable training, to help people rise to this challenge. Through our practical, hands on course – with tutors that have huge experience – we can provide you with the knowledge and confidence needed to face the media successfully. That way, should you need to do it, credibility and reputation will be maintained.
Crisis management
No organisation is immune to crisis. But what can make the difference between survival and ruin is a well rehearsed crisis management plan and a willingness to communicate honestly and openly at all times – and at all levels.
We work closely with clients, building on relationships of trust and openness, to design such plans and to ensure a swift and effective response should the worst happen.
This includes 24 hour support to a client operating some of the UK’s highest risk operations.
We have first-hand experience of supporting clients through fatal accidents, large scale redundancies, costly mistakes and challenging economic times.
Monitoring success
You need to know you are getting value for money so monitoring the success of what we do is vital.
We will agree clearly defined targets and objectives with you so that the success of the service – whether it’s a campaign, event or internal communications programme – can be easily assessed.
All press and media coverage can be monitored and analysed – for both column inches and airtime and to ensure that key messages are communicated effectively.
Value for money is important which is why we aim – and nine times out of ten achieve – a five fold return on investment.
In addition, you may want to develop a deeper understanding of local and national issues which might affect your business, whilst also learning more about your competitor’s business strategies. We can help with this too.
Our cuttings consultancy can provide detailed qualitative and quantitative research, based around key searches – be that industry specific issues or competitor media activity.
How we can help
We are experienced in all areas and can, with the support of highly accomplished partners – such as photographers, designers, printers and film makers – manage the whole process.
Below are some of the services we can provide for you.
Planning PR campaigns
Good strategic planning is essential for a successful PR campaign. To do this our team will conduct a short analysis to establish your current PR activity, understand your goals and objectives, develop key messages, identify your target audiences and agree the level of resources which should be allocated. From here, we will select the best tactics for you to achieve your desired outcomes. This may be through media relations, or it could involve community initiatives, event management, using social media, media training, crisis management, internal relations, sponsorship packages or targeted advertising, viral marketing, design and print, photography, film production – or a combination of some or all of these.
Once we’ve agreed the best way to get your message across; you can rely on us to deliver it with creativity, flair and efficiency.
Planning PR campaigns
Good strategic planning is essential for a successful PR campaign. To do this our team will conduct a short analysis to establish your current PR activity, understand your goals and objectives, develop key messages, identify your target audiences and agree the level of resources which should be allocated. From here, we will select the best tactics for you to achieve your desired outcomes. This may be through media relations, or it could involve community initiatives, event management, using social media, media training, crisis management, internal relations, sponsorship packages or targeted advertising, viral marketing, design and print, photography, film production – or a combination of some or all of these.
Once we’ve agreed the best way to get your message across; you can rely on us to deliver it with creativity, flair and efficiency.
Media relations
We have an excellent record of getting clients’ stories published or broadcast because our team understands what makes news and how journalists work. Well written copy always delivered to the right contacts on time, ensures the placement of clients’ stories with the appropriate media.
A great picture can really sell a story and make the difference between it being used or not. We can bring creative ideas to the table to help get that fantastic press shot that will excite journalists and generate engagement on your social media platforms.
Social Media management
The drive in digital technology means news is instantaneous and that reputation can be built and destroyed in one click, swipe or post.
We take that stress away, by monitoring and managing social media platforms, including twitter, facebook, LinkedIn and Instagram. By posting factual but creative content we engage audiences, which in turn boosts following, profile visits, website visits, brand awareness and sales.
Managing criticism / trolls is key to this success and by providing prompt responses in collaboration with you, we maintain your hard earn reputation.
Community relations
Organisations gain competitive advantage if they have the good will of the community. A strong local support infrastructure helps to consolidate a positive image. Keeping people informed of projects in their area and getting the community involved in social and regeneration initiatives is integral and we have been involved in facilitating such activities, fostering good relationships with the public and generating positive media interest as a result.
Internal communications
Keeping employees informed about your corporate issues and listening to their views, is just as important as communicating with external audiences. Staff who understand and feel close to their organisation’s aims and objectives will be more efficient and productive. A business can only achieve its best when everyone is focused, understands the ambitions of the company and has a clear sense of where they fit in.
Internal communications
Keeping employees informed about your corporate issues and listening to their views, is just as important as communicating with external audiences. Staff who understand and feel close to their organisation’s aims and objectives will be more efficient and productive. A business can only achieve its best when everyone is focused, understands the ambitions of the company and has a clear sense of where they fit in.
Media training
Being able to perform well in front of a microphone or camera is critical to any PR initiative. Persuasion PR can provide thorough, yet enjoyable training, to help people rise to this challenge. Through our practical, hands on course – with tutors that have huge experience – we can provide you with the knowledge and confidence needed to face the media successfully. That way, should you need to do it, credibility and reputation will be maintained.
Crisis management
No organisation is immune to crisis. But what can make the difference between survival and ruin is a well rehearsed crisis management plan and a willingness to communicate honestly and openly at all times – and at all levels.
We work closely with clients, building on relationships of trust and openness, to design such plans and to ensure a swift and effective response should the worst happen.
This includes 24 hour support to a client operating some of the UK’s highest risk operations.
We have first-hand experience of supporting clients through fatal accidents, large scale redundancies, costly mistakes and challenging economic times.
Monitoring success
You need to know you are getting value for money so monitoring the success of what we do is vital.
We will agree clearly defined targets and objectives with you so that the success of the service – whether it’s a campaign, event or internal communications programme – can be easily assessed.
All press and media coverage can be monitored and analysed – for both column inches and airtime and to ensure that key messages are communicated effectively.
Value for money is important which is why we aim – and nine times out of ten achieve – a five fold return on investment.
In addition, you may want to develop a deeper understanding of local and national issues which might affect your business, whilst also learning more about your competitor’s business strategies. We can help with this too.
Our cuttings consultancy can provide detailed qualitative and quantitative research, based around key searches – be that industry specific issues or competitor media activity.